For those with a strategic eye for customer loyalty
- Customer identification as a benchmark within the customer journey
- Drive growth by increasing customer loyalty
- Test various messages with scripting
- More customer interaction with sampling and feedback opportunities
- Privacy-first for responsible businesses
Smart loyalty marketing software is fundamental for strategic decisions
Knowing who is nearby can help your clients identify customers, giving them the insight they need for a targeted strategy to optimise loyalty programs and grow business. So, how do we collect these data? By recognizing a customer's debit card, credit card, payment app or wearable and having them identify themselves by signing up with their mobile number. After signing up, customers can use their preferred payment method to automatically start saving points, sign up for promotions and access an online overview of relevant loyalty programs to increase customer loyalty.
Focus on long-term customer loyalty
Through efficient customer identification and on-boarding, you can learn which consumers may be interested and what they want from your client. For example, consumers can opt in or out of saving up loyalty points, indicate whether they want to sign up to a campaign or whether they would like to redeem their points for a gift, all from the Bank2Loyalty reader! On top of that, the cashier will be notified of the consumer’s choice on the checkout system or merchant device, allowing them to respond to the consumer’s needs, who will feel heard and be more likely to return. Customer loyalty guaranteed.
Scripting enables customised communication
At Bank2Loyalty, we believe in controlled freedom within our loyalty marketing software. Yes, the system is 100% secure, but we still allow users to use scripts to customise the communications shown on the Bank2Loyalty reader, to link various systems and to run multiple concurrent campaigns at once, including a/b tests and customer loyalty program pilots.
Find out how to drive customer loyalty with feedback and sampling
Promotions are an indispensable part of customer loyalty programs and, in extension, the overall customer journey. Take sampling promotions, for instance, for which consumers only have to identify themselves to get a free sample. Are the samples out of stock? No worries, we can simply request extra data and ship the sample to the consumer’s home! In addition to sampling, getting feedback from consumers is incredibly valuable. Customer identification paired with in-store review stations make this a lot easier than you might think.
Privacy first: responsible business
Data security is a hot topic: what happens to customer data and how are they secured? At Bank2Loyalty, privacy comes first. We wear our Privacy Verified badge with pride! All the data we identify is immediately encrypted by our loyalty marketing software and sent to our systems via a secure connection, which means that the corresponding bank account number can no longer be recognised by us or anyone else, among other things.