For anyone who knows there are opportunities in professionalising loyalty programs
- Loyalty marketing as a key link in the entire ecosystem
- More efficient in-store sample handling
- Convenience through ease of use, digitisation and physical presence
- Connectivity through free scripting
- Sustainability as a pillar for future solutions
Easily boosting customer loyalty across the system
In an effective loyalty program, it is very important to quickly identify consumers, because once you know who they are, you can really start increasing customer loyalty. That's why Bank2Loyalty simplifies customer identification by identifying the consumer’s debit card, credit card, payment app or wearable. Consumers only have to enter their mobile number to start the on-boarding process. After that, they can use their preferred payment method to identify themselves, take part in loyalty promotions, enjoy samples or access a personal, digital overview of the loyalty programs for which they have signed up. In a nutshell: Bank2Loyalty is one customer loyalty marketing system that connects the entire ecosystem.
More effective sampling for greater customer loyalty!
Sampling is an important part of loyalty programs, and it is a process with great potential. With Bank2Loyalty, consumers can identify themselves with a debit card, credit card, payment app or wearable to activate a sampling station and get their hands on a sample. In the process, you can also request the consumer’s contact details to ship the sample to their home. So by streamlining this process, you quickly and efficiently obtain more relevant data and increase customer loyalty.
The perfect blend of digitisation and physicality
With Bank2Loyalty, physical loyalty cards are made obsolete, as they can easily be digitised and linked to a debit card, credit card, payment app or wearable. This gives consumers access to their online balance at all times, if applicable, and identify themselves every time they go shopping. The physical reader let the checkout system or merchant device provide information to the cashier that they can use to help consumers, e.g. by giving out samples or rewarding them for a full loyalty card. Customer loyalty guaranteed.
Connect all the components of a loyalty program with scripting
Bank2Loyalty is an open system. With scripting, you can take control by linking multiple systems, setting up multiple concurrent promotions, optimising the communications shown on the Bank2Loyalty reader, and so on. All to achieve seamless integration and unity in your loyalty program portfolio.
Sustainability as a USP, now and in future loyalty marketing
Physical (plastic) loyalty cards? With Bank2Loyalty, they’ll be a thing of the past, as they can easily be digitised and linked to a consumer’s debit card, credit card, payment app or wearable. And because the physical reader communicates with the checkout system and cashier, our system will also streamline your loyalty program processes at checkout. All in all, it’s a simple way to achieve major efficiency gains in customer loyalty.